.Success Story

2am.technologies

Reflecting our core values in the new visual identity.

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Success Stories

2am.tech

Introduction.

In 2021, 2amigos underwent a significant transformation, culminating in the unveiling of our revamped visual identity. Looking back, we reflect on this evolution, which remains anchored in our fundamental principles while signaling our growth and adaptability. Our rebranding introduced 2am.tech as our new name, accompanied by a symbol embodying the essence of our identity - the numeral “2”. This symbol serves as a testament to our commitment to collaboration, as it has always taken two - our team and our clients - to foster meaningful relationships and drive mutual success.

Representing Core Values.

Our redesigned logo, a bold and streamlined graphic, is a visual manifestation of our core values. It symbolizes the strong bond between us and our clients, where our foundation supports their continuous growth. CEO Matt Tabin explains our ethos:

“You see, we believed that the client should be more than just another customer. They should be a partner, and we should strive to exceed their expectations whenever possible. Why? Because like us, they are another relationship, and like any link, the stronger the connection the better the results. This is not just part of our culture. It is a methodology and understanding of what exactly we are all seeking and building.”

The fractional nature of our new logo underscores
‍the significance of every member of 2am.tech. As Tabin elaborates:

“We believe in the importance of creating bonds and committing to them. It takes at least two to connect, and that is what we did. This is how 2am.tech was born, from two friends with a common desire to deliver value and make it personal. Over the years we realized that we are not building products alone. We are creating greater connectivity. We became relational developers.”

Our visual identity celebrates the camaraderie among 2am.tech members, rooted in mutual respect and understanding. Nurturing this culture has a goal of moving away from the corporate mindset and micro-management, ensuring that our colleagues find fulfillment and genuine happiness in their work.

Looking Ahead.

Over 10 years, we’ve grown collectively and individually, drawing lessons from challenges to fuel our professional evolution. Our bold visual identity mirrors our commitment to innovation and the unwavering resilience of our internal connections, propelling us forward in #acceleratingyourtechevolution. As our presence extends worldwide, we remain steadfast in our adherence to our core values.

Combining an agile mindset with elements of pseudo-holacracy, we uphold the founding principles that define us. Our enduring commitment to client satisfaction has garnered respect and loyalty, affirming our reputation for delivering exceptional customer experiences. As we continue our journey, we remain dedicated to translating innovative ideas into tangible solutions that drive positive change. Our visual identity serves as a testament to our commitment to collaboration, excellence, and the enduring strength of our shared values. We celebrate our past achievements while eagerly anticipating the opportunities that lie ahead. Together, we will persist in breaking new ground, fueled by our shared vision and driven by our steadfast pursuit of excellence.

If you want to know more about how we define and apply our new corporate image check out our Branding Book.

Download Branding Book

2am.technologies

Introduction.

Representing Core Values.

Looking Ahead.

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